HAVE WE GOT INTERACTIVE MARKETING COMPLETELY WRONG?

I was sent this a while back and thought you might find it interesting.

www.coloufulthinkers.com

THE AGE SANDWICH

The young have technology under control, the old are willing learners of technology and teachers of other stuff. Between them they are the majority…know a little all too well and have forgotten more than they knew. This is the new alliance. Grandmother and Grandson against the world. Spend time educating and helping the next generation and the one after.

Look what the current one has managed to do. And if you are the next generation insist you get this help.

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THE ARTS HAVE IT

It’s what happens when the economy zigs; we zag back to cheap live theatre.

The West End will have a horrible time as we sniff out good value pre-runs and small theatres. This will be a golden age for low-cost young talent. Check out what is going on locally in churches, small theatres or town halls.

You can have a great evening out for the fraction of what you normally spend. Or go to the Cinema which is still cheap for the experience.

Next - something about Sport

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NEW AMERICA

2009 is the Barack story. For the first time for ages we have a world leader. And what would be interesting would be if he, Putin, Wen Jiabao, Luiz da Silva, Pratibha Patil and Ban Ki-Moon get it together.

He seems to have that crisis smile and a “don’t worry – we can sort it” attitude.

If America is happy then so are we all (remember the USA is where this started) –place hope in Obama and keep on encouraging the Americans otherwise we get Mrs. Palin next time.

Tomorrow - 'The Arts Have it"

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THE NEW NATIONS

Brazil, Russia, India, China South Africa. A disturbing slowdown in growth for China and India to only + 5% to + 6% in 2009. Life is going to harden for them.

Watch out for the power of the emancipated new middle class. The web is shaking China as we speak because some 300,000 web users are breaking ranks, speaking about poisoned milk, bureaucracy and other stuff. And the authorities don’t like it.

Try to learn as much as you can and visit one or more if this is possible. If not devour the papers and books on these nations. They are the future.

Next - 'New America'

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FOOD AND DRINK

Prawn cocktail, minestrone, casseroles, curries, roasts, trifles, bread and butter pudding. It’s kind of back to basic, hearty and family food.

I predict a pause in sophistication.

And it’s hurray for beer and quaffing claret. Sales of onions, herbs and wooden spoons are booming already in the UK.

Become a great, economical cook. Make 2009 the year of the noisy positive supper party with friends with reasonably priced wine and delicious frugal food. Sort out the world while you eat.

Tomorrow is about 'The New Nations'.

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IN 2009 IT'S GOING TO BE FINE - MAYBE.

I refrained from mentioning the elephant in the room over Christmas.

Apparently this incorrigible optimist was sounding too many warning notes about the economy and dampening the festive spirit. But now we are in 2009 I thought I’d give you my 1000 word view of life from the perspective not of “is there going to be a train-crash?” (because there is, in my view) but “what shall we do about it and how shall we individually survive it?” So, over the next few days, I'll be posting a few observations for the New Year.

1.The economy

The world is going backwards fast because it got drunk on greed. It’s completely lost its sense of balance. Next year most of us we shall feel poorer and confused. The UK is worse off because Financial Services and Media were our two big tricks. We have undergone a major realignment. Be in step with this rather than resenting it. Don’t worry about what’s gone (like Woolworth) focus on the next opportunity.So we are destined to be smaller. Should we care?

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SEEING INTO THE FUTURE OF BANKING

There are four new Barclays in the UK. London, Birmingham, Manchester and Brighton. I was prepared to be grudging in my interest not ever having used Barclays but I was blown away.
It’s a big space with real people in open cubicles talking to customers down one side and a counter at the end for currency and straightforward transactions, loads of ATMs, a comfortable waiting area and a control, co-ordination area run by bright cheerful girls who direct you to the right place.
The floor seems to be limestone – no horrid carpet tiles. It’s classy, airy and Terminal 5 up-market. A place you wouldn’t mind spending some time.
Upstairs they have great but little, smart and functional offices and a waiting area that is really smart for business customers and big transactions.
This is the future and I like it.
Customers are being treated like important human beings and do you know I saw staff and customers talking, laughing and having a good time.
To end this when I congratulated John Varley he wrote a delightful – “I’m always here for you” letter in reply. And you know I believed him.
This is a revolution.

WHAT PRICE SURVIVAL?

What price survival?

I am like Sir John Hegarty an incorrigible optimist – it’s all going to be all right.
But I do remember the late ‘70s and early ‘80s.

Marylebone High Street was a wasteland of charity shops. Businesses went bust left, right and centre. Britain was pretty well bankrupt.

We are in much better shape but one issue is preying on most minds. How will the price issue work out?

· Price is a huge issue right now in retail. The cheap supermarkets are doing really well. Expect further turmoil. Pity Tesco.
· There’s nothing wrong with the word cheap.
· Treasure Island as premium priced United Kingdom is called by the automotive industry is going to change.
· Everyone can ask for a discount and get it.
· Smart operators are buying long term relationships…buy my paper up front for a year and I’ll give you a third off.

Don’t be afraid of asking what you need but don’t assume you’ll get what you asked for.

Price is a dynamite new topic. But real talent and genius will prevail – it always does.





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