What price survival?
I am like Sir John Hegarty an incorrigible optimist – it’s all going to be all right.
But I do remember the late ‘70s and early ‘80s.
Marylebone High Street was a wasteland of charity shops. Businesses went bust left, right and centre. Britain was pretty well bankrupt.
We are in much better shape but one issue is preying on most minds. How will the price issue work out?
· Price is a huge issue right now in retail. The cheap supermarkets are doing really well. Expect further turmoil. Pity Tesco.
· There’s nothing wrong with the word cheap.
· Treasure Island as premium priced United Kingdom is called by the automotive industry is going to change.
· Everyone can ask for a discount and get it.
· Smart operators are buying long term relationships…buy my paper up front for a year and I’ll give you a third off.
Don’t be afraid of asking what you need but don’t assume you’ll get what you asked for.
Price is a dynamite new topic. But real talent and genius will prevail – it always does.
http://www.richardhall.biz/
Monday, 17 November 2008
WHAT PRICE SURVIVAL?
Labels:
Brilliant marketing,
economic downturn,
financial instruments,
management,
market innovation,
marketing,
surviving recession,
transforming markets
Posted by
Richard Hall
at
07:00
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