Tuesday 18 November 2014

TEN THINGS TO AVOID WHEN MAKING DECISIONS

I wish I’d known all these earlier in my career. Decision making which varied from the timorous to crassly rash could have been avoided.

Avoid thinking like an ass. An ass was dying in the desert equidistant from food and water. Unable to decide which way to go to satisfy his needs he died. If you know that you have to make a decision and it’s a 50:50 choice about what to do, assess both options and then make a decision. Do not be an ass.


Avoid making up your mind prematurely. The single most common cause of bad decisions is deciding what to do before hearing all of the evidence. It’s hard to resist as our instincts are at work before we are even aware of it. Listen to what the whole story is first.

Avoid inappropriate prevarication. “Stop and think” is good advice. But in a crisis or if you’re in the middle of a motorway with traffic hurtling towards you, rely on your instincts, trust your gut and get a move on.

Avoid being that man in the ivory tower. Do not decide without conferring from others if you want good results from those around you.

Don’t be a dictator. The Duke of Wellington, who led the British Army at the Battle of Waterloo in 1815 became Prime Minister 13 years later. Asked by a friend after his first cabinet meeting how it had gone he said:-  “Extraordinary thing but I gave them their orders and they wanted to sit around and discuss them.” The day of the autocrat is over.


Avoid being hungry. As a young man Daniel Kahneman worked in Israel with the Israel Parole Court. He found judges were more likely to allow parole after lunch than before they’d eaten. So do not make big decisions on an empty stomach.

Avoid small numbers. The use of anecdote and small samples “The law of small numbers” is bad practice.  How often in the middle of a seriously argued case will you hear someone who’s otherwise very sensible say “well that’s all very well but I recently saw…”?

Avoid being smug about success. Success can confuse thinking and decision making. We remember when we made a great call that really paid off. We always (being human) want to repeat that.

Avoid reducing your chances. Making decisions when you are very tired, jet lagged, drunk or are working in a foreign language is best avoided

Avoid shortcuts, sleeping on the job and short changing – the brain has a brilliant way of taking the easy way out. By:

  • Asking ourselves a different,  easier question
  • Or moving on to something we like doing not this difficult thing
  • Or going  into mental hibernation like  “I’ll sleep on it”
  • Or failing to look hard enough. Magicians rely on our faulty eyesight. We see pretty clearly dead in front of us – things that are in the spotlight – but there’s darkness on the periphery of our vision.


How to solve problems and make brilliant decisions. (Business Thinking Skills that really work)
published by Pearson

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