Friday 21 November 2014

CREATIVITY GETS VERY EASILY BLOCKED. BEWARE!

When it comes to creative thinking most of us get blocked by inner voices asking “what if?” or posing the question “just suppose x happens...” The fear of rejection looms larger than the anticipation of success and so long as it does we are driving our creativity with the handbrake on.

And here’s the hardest question of all that I once saw – “if whatever you decide to do next could not fail what would that be?”  The terrifying thing is you have things like “create world peace” and “end of all disease” to beat and then you wonder whether either of those might have an explosive impact on  population growth so terrible that the expression “be careful what you wish for” would come home to roost rather smugly. Creativity needs a bit of grit in the oyster to achieve really great results. Human beings handle perfection uneasily.


In fact most people are lacking in confidence when it comes to creative thinking. They think they are reasonably intelligent but weak at creativity. In self-assessment tests respondents scored themselves at 7/10 for intelligence but only at 4.5/10 for creativity. In removing the most obvious blocks we have to realise that our brain has a habit of lying to us. Yes inside our heads is a congenital fibber.

In research tests where people are asked to solve a problem involving moving a weight from position A to position B and the answer is to swing the weight on a rope pendulum (an obvious solution once seen) they will deny having had any help to get there despite the questioner brushing the rope and giving strong hints.

Yes, I’m sorry to say the creative muscle in our head tells great whoppers. It’s also a brilliant film editor cutting and editing our memory so our “honest” recollection of history is (how shall I put it?) especially favourable to us. We are heroes in our own memories. We are tolerant, kind and liberal. By the way if you want to find out what you really are deep down try the “Implicit Association Test” (implicit.harvard.edu/‎). You may be a little surprised.

Creativity is massively impeded if we meet a cynic. There are a variety of terrible expressions cynics have mastered which act like a right hook on our ability to think lucidly, imaginatively and come up with ideas:


 “Well, anyway…”, “in the meantime…”, “mind you…”, “let me think about it”… (that means “no” in plain English), “suppose for the sake of argument…”, “with the greatest respect”…, “that’s all very well but…

Assumptions stifle creativity; assumptions that our ideas won’t meet approval, that the audience won’t laugh or assumptions that the worst will happen.  This also happens in institutionalised bureaucracies where the assumption exists that creativity is a bit flippant and “not for us.

How to solve problems and make brilliant decisions. (Business Thinking Skills that really work) published by Pearson

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