A depressing quote from King Lear will do us all good I thought.
What we are going through right now has a certain epic quality to it. We are undergoing the economic equivalent of Katrina and Gustav rolled into one.
What’s going to happen next?
It’ll get worse.
It’ll probably have a horrendous fall-out.
The eyeores amongst us are saying it’ll remain dreadful for five years…five years of chicken noodle soup; five years of Bronco; five years of living in sweaters to keep out the cold; five years of home made beer.
But actually it’s a wake-up call to enterprise.
It’s the new age of the entrepreneur when the true resilient spirit of the human race will shine through.
Inspiration beckons…
Ask not what your country can do for you. Ask what you can do for your country.
http://www.richardhall.biz
Tuesday 7 October 2008
Monday 6 October 2008
WHY ON EARTH WOULD ANYONE WRITE A BOOK?
I’ve just finished a book called 'Brilliant Marketing' for Pearson.
42,000 words each scraped somewhat painfully from my brain.
I’ve had nightmares about Google, Nike, Apple and Bose who at various points appear in the book.
I’ve read more books and articles on marketing than most people read in a lifetime.
And all the time my enthusiasm for growing share and transforming markets has been performed to the tap-tap of the grim reaper nailing up the coffin of the global economy.
You try being upbeat when for incomprehensible reasons the world is going bust.
Marketing to some would seem a deckchair re-arranging occupation but is it?
Maybe, just maybe putting marketing rather than financial instruments at the centre of our lives might be a smart thing to do for the next generation.
It also happens to be something we are rather good at.
http://www.richardhall.biz
42,000 words each scraped somewhat painfully from my brain.
I’ve had nightmares about Google, Nike, Apple and Bose who at various points appear in the book.
I’ve read more books and articles on marketing than most people read in a lifetime.
And all the time my enthusiasm for growing share and transforming markets has been performed to the tap-tap of the grim reaper nailing up the coffin of the global economy.
You try being upbeat when for incomprehensible reasons the world is going bust.
Marketing to some would seem a deckchair re-arranging occupation but is it?
Maybe, just maybe putting marketing rather than financial instruments at the centre of our lives might be a smart thing to do for the next generation.
It also happens to be something we are rather good at.
http://www.richardhall.biz
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