Set them! In times of such uncertainty and turmoil no-one is going to be very good at forecasting the future. So respond to this unpredictability by being happy to turn on a sixpence.
Review your numbers and performance – sales, cost, margin, new business, overall success rates, customer satisfaction etc. every month and be prepared to tear up your plan and start again.
Watch cost with obsession.
Saturday, 10 January 2009
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