Come back Monty Python

This TV show ran between 1969 and 1974. It was sometimes hilarious, sometimes dull but always nibbling at the edge of good taste, convention and conservatism. Python in its often ridiculous way captures the foolishness of authority.

In the recent cost of living crisis as the media has embarked on money saving food ideas, offal and fish heads have appeared on the menu and, of course, Spam. This square-shaped mash-up of pork, water, salt, potato starch, sugar, and sodium nitrate recently celebrated its 85th anniversary. One myth insists that its name is actually an acronym for "Scientifically Processed Animal Matter." Others that it stands for “Spiced Ham” or “Specially Processed American Meat.”

It has sold over 8 million cans and in over 44 countries. It’s still one of the most famous food brands. It even has its own T-Shirt “I think therefore I Spam.”

But it was Monty Python that really brought Spam back to life 50 years ago in their lyrically complex musical tribute: 

Lovely Spam! Wonderful Spam!
Lovely Spam! Wonderful Spam

Spa-a-a-a-a-a-a-am
Spa-a-a-a-a-a-a-am
Spa-a-a-a-a-a-a-am

Lovely Spam! (Lovely Spam!)!)
Lovely Spam!

Spam, Spam, Spam, Spam!

 

And it struck me that some of their most famous sketches remain relevant today:

 

The Dead Parrot sketch which brilliantly encapsulates the issues we’ve just experienced with our departing  Prime Minister and her denial of her demise.

 

The Four Yorkshireman who were affluent businessmen reminiscing about their deprived backgrounds. Their nostalgia becomes more livid and competitive reaching this absurdity:

 

“Right.. I used to get up in the morning at half-past-ten at night, half an hour before I went to bed, eat a lump of freezing cold poison, work 28 hours a day at mill, and pay da mill owner to let us work there. And when I went home our dad used to murder us in cold blood, each night, and dance about on our graves, singing hallelujah. Yah, you try an tell the young people of today that, and they won't believe you...”

I’ve been like that recently telling younger people about the Three Day Week in the 1970s and, as I say, you try telling young people of today that and they won’t believe you.

 

But when it comes to bureaucracy and the offices of government what can beat the Ministry of Silly Walks? This may be the best thing John Cleese ever did.

 

 

The occasional shaft of absurdity or silliness can be highly effective satire. Monty Python could do that sometimes although – not unjustly - Morecambe and Wise criticised them saying the Python team could be annoying and unprofessional.

“…there’s five or six minutes of utter boredom. And then there’s three minutes of very funny and then another eight minutes of boredom.” 

I used to get irritated by being told by friends  from abroad that leaving Brexit had made us a laughing stock but I accept now we’re reputationally diminished after the Truss farce and the possibility of Johnson standing again when he’s highly likely to be expelled from the Commons for lying to them - no I didn’t, yes you did…

The past few months should have been enough to convince even the most right wing Tory member that we can’t go on like this, that the parrot is dead, that Boris is a bad man and own up to the fact that this government is damaging the country. I am not an especially political person and avoid ideological debates but it’s time for Monty Pythonesque ridicule to return.

In the meantime sit back and experience what might be one of the most loony weeks in our history.

LET'S STICK TO BASICS

 Let’s stick to basics

After endlessly talking about geopolitics with stand-offs between soft liberals and the extreme right, I’ve concluded we need to focus on what we know most about, calmly and thoughtfully. For me, this is mainly advertising, marketing and fmcg (fast-moving-consumer-goods).

Let’s ignore the increasing trend towards marches and protests so often bad tempered although a Gay Pride march down Oxford Street last week was cheerful with a diverse bunch representing various facets of sexuality having a good time.

It made a change because cheerful is not how the media is describing our economy . We are going to be very cold, very hungry and very depressed this winter they predict. 

We’re regularly told by pollsters that the ‘cost of living crisis’ is the most important issue on people’s minds, ahead of Party-gate, Ukraine, Climate Change and corrupt, drunk or libidinous  politicians. Of course it is. Did you need to go to University to acquire the mental equipment to discover that? 

Fact: issues really close to home are the ones that always matter most to people. The amount of money they have and what they can buy with it.

 

Government is panicking  as they often do. There’s talk of  an upcoming campaign calling on businesses to divert marketing spend into cutting prices.  Silly story. Daft idea. And one which shows how little this government understands marketing or people.

Here’s a real marketing story. There’s a battle currently between Tesco and Heinz. It’s being staged as a classic Mohammad Ali v George Foreman, “rumble in the jungle”, or, in this case “knock-out at the check-out.” Two giants. One supporting the poor people, the other the poor food industry. How many customers will Tesco lose if they don’t stock Heinz Baked Beans and Heinz Tomato Ketchup? How many cases of the above will Heinz lose in sales by being destocked by their biggest UK customer? This is high drama and a great story.  And I bet sales go up for both of them.

The price increase of food in the UK since January has gone up 11% (source: IGD) and Reuters are predicting 15% increase running into 2023. Apparently the average household spend on food including take-homes and restaurants is around £4,000 – around 20% of total spend.  

I can empathise. I too was once in that hand-to-mouth, month-on-month world of balancing nice-to-have versus necessity. 

In that battle healthy eating was beaten by a full tummy. Chicken nuggets became luxury food and McGuigan tasted like Lafite (almost). What was different back then was the world was less intense in terms of competition, in terms of marketers pushing prices back down or finding clever alternatives. 

We now have Aldi and Lidl highly competitive and growing rapidly, taking £1 in every £6 grocery pounds spent, and about to take more. They’re no longer the mere “German discounters” as Tesco once disparagingly described them. Go there and be impressed by price and quality.

Since one of the biggest issues right now is food  and our alleged inability to recruit able pickers. This smells of a PR campaign. There are plenty of people who’d be happy to work outside in our glorious weather if only we pay them enough.

We used to be creative. Let’s get creative about issues like this. Let’s find new sources of “pickers”, let’s create more delicious low-cost recipes and let’s stop getting depressed because we can’t always afford to buy what we don’t really like, want or even need.

Let’s go shopping again, being choosy as opposed to just buying and hurrying on. Let’s, in short, get back to basics.