Thursday, 13 November 2008


A few observations. To have lost, given the unpopularity of George W, would have been really pretty extraordinary but the Democrats have hisrorically been noted for screwing up so I suppose anything was possible.

They won because they ran a truly brilliant marketing campaign.

1. They got a little money from a lot of people creating a huge donor base.
2. They did this through a brilliant digital campaign.
3. They outspent their competitor very heavily
4. They mobilised a huge army of active supporters – swamping McCain’s efforts
5. And they got the vote out
6. They had strategic certainty that their strategy was “change” and they didn’t change that
7. They didn’t panic when the Palin effect happened – the waited for it to backfire
8. They kept their man orating in his inimitable way and were true to the brand
9. They converted some key opponents like Republican Colin Powell
10. They were a remorseless machine very well led.

Admire classic marketing – you seldom see it as good as this.

1 comment:

Anonymous said...

Ah yes Richard. And they also had a better product. By far. RF