BARAK OBAMA SWEEPS TO POWER

A few observations. To have lost, given the unpopularity of George W, would have been really pretty extraordinary but the Democrats have hisrorically been noted for screwing up so I suppose anything was possible.

They won because they ran a truly brilliant marketing campaign.

1. They got a little money from a lot of people creating a huge donor base.
2. They did this through a brilliant digital campaign.
3. They outspent their competitor very heavily
4. They mobilised a huge army of active supporters – swamping McCain’s efforts
5. And they got the vote out
6. They had strategic certainty that their strategy was “change” and they didn’t change that
7. They didn’t panic when the Palin effect happened – the waited for it to backfire
8. They kept their man orating in his inimitable way and were true to the brand
9. They converted some key opponents like Republican Colin Powell
10. They were a remorseless machine very well led.

Admire classic marketing – you seldom see it as good as this.

http://www.richardhall.biz

WHY ON EARTH WOULD ANYONE WRITE A BOOK?

I’ve just finished a book called 'Brilliant Marketing' for Pearson.

42,000 words each scraped somewhat painfully from my brain.

I’ve had nightmares about Google, Nike, Apple and Bose who at various points appear in the book.

I’ve read more books and articles on marketing than most people read in a lifetime.

And all the time my enthusiasm for growing share and transforming markets has been performed to the tap-tap of the grim reaper nailing up the coffin of the global economy.

You try being upbeat when for incomprehensible reasons the world is going bust.

Marketing to some would seem a deckchair re-arranging occupation but is it?

Maybe, just maybe putting marketing rather than financial instruments at the centre of our lives might be a smart thing to do for the next generation.

It also happens to be something we are rather good at.

http://www.richardhall.biz