This was heightened as I went to Lords on Friday to see Middlesex play Essex. For those not versed in cricket let me explain it’s an English pastime that’s a cross between baseball, ballet and chess that can last four or five days. Like steam trains it was on its way out commercially but as the recent relaunch of the Flying Scotsman steam engine showed the past can be recreated and a fan base re-inspired.
I recently saw an advertisement for Jack Daniels. Here’s the bit of copy that stuck in my mind. It observed:
“That simpler things are probably better. That when something works you stick with it till it doesn’t. And that change is fine so long as there’s a good reason for it.”
It seemed an appropriate philosophy as I walked around the “Home of Cricket” (as its marketers style it.) Only one word can describe the architectural perfection, summer green grass and ambience here - “gorgeous”. But no longer is this place, as it were driven by steam, it’s been transformed from a noisome old boys’ club to a world-class entertainment arena with brilliantly modern and fragrant loos, excellent food, comfortable places to sit and always that smell of Spring and the sense of a hot, lazy summer waiting in the wings.
The game has changed and is now a 21st century contest with the 3 hour versions (20:20 Big Bashes as they are styled); these are the real money makers through TV rights. Think baseball on speed and you’ll get the idea.
In the Sports Shop I looked at the “new” equipment. To fully equip oneself, as I’d have done when I played 20 years ago, would cost around £2000 (you could pay less but I liked the best). Everything is lighter, better, more powerful or more protective. This is not a men’s game anymore. It’s an athlete’s game. And that’s a big difference.
So Lord’s and cricket itself have managed brilliant transformations.
But my bucking, seasonal good humour was dampened a little by two stories I noticed last week. The first about Joanna Coles, chief content officer at Hearst Media (no me neither) who has a treadmill in her office on which she walks in high heels whilst phoning or emailing and, to save time, watches all her TV on double-speed. Why not? Elon Musk has a diary broken into 5 minute slots. I’m going to try that (not).
The second is about Sir George Buckley, Chairman of Stanley Black & Decker and the Smiths Group who gloomily says: “Every company in the world is dying, the trick is knowing what to do next.”
Hell, we are all dying. The real trick is to leave a memorable legacy and wait for the next Spring. Nature has a great way of renewing itself.