Tuesday, 25 May 2010


The papers this weekend were full of the story of our new government’s energetic approach to setting an agenda and the speed at which things seemed to be happening.
This was in contrast to New Labour in 1997 who were said to have “landed reviewing”.

In marketing and in management one of the most important (if not the most important things) is to create that momentum which gives you steerage way and sweeps along those working with you in a wave of excitement and adrenalin.

But the best story of momentum is of Robert Karlsson the Swedish golfer who convinced he’d missed the cut at Wentworth at the BMW Tournament, on Friday, stormed off the course and flew back to Nice en route to his Monaco home which as he approached he was texted to tell him he’d made the cut after all.
So began the tortuous return, via Nice, a commercial flight to Orly in Paris, a private plane from Le Bourget airport to the north of the French capital and a taxi from Heathrow, until finally, at 6.45am, Karlsson made it back to the Wentworth clubhouse. Along the way he managed to pick up three hours of sleep, a £9,500 bill for the private plane journey and a working knowledge of Parisian suburbs.

But the 40-year-old then shot a course record 62 and consumed nine birdies and nine pars gobbling up every putt he looked at.

It isn’t usually calmness and systematic preparation that makes for success – it’s an empty head which makes you ready for anything not prepared for everything – there’s a big difference between the two.

Life’s an adventure – treat it as such and you might surprise yourself in the amount of momentum you can create.

And one other piece of advice.

Don’t jump to conclusions too readily unless you enjoy private planes.

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