I wrote it because I believe passionately in the need for the human race to be more creative in the way they think about all the issues we face – from global warming to educating our children.
Creative thinking does three things – when it’s done well. It provides an action framework which
- does things faster
- does things cheaper
- does things better.
Being creative is easy once you discard your reserve, your desire to be a statesman and your foolish wish to be a person who ticks all the boxes. The best creative people are a bit rebellious, have a strong sense of curiosity, are always trying to find new ways of doing things and generally have a great sense of humour.
I hope this book helps.
Buy it and see if you agree. If you don’t, you know where to reach me.
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