SPORT DOESN'T

Too rich, too greedy and mostly not good enough. Especially football – this is the scene of the next credit crunch disaster. Watch a spectacular salary slide there.

And what a terrible year in prospect for sponsorship. But support your local side and avoid the feet-of-capitalist-clay Premier Division giants. Example in Germany is village side league leaders Hoffenheim.

Time to learn that money alone doesn’t make winners.

Tomorrow - 'The Age Sandwich'

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