LOVE, LAUGHING, LISTENING AND LUNCH

I have predicted that 2012 will be the year of lunch, of that forgotten art of eating together, playing with ideas and feeding the mind and soul as well as the body. For too long Gekko’s words from Wall Street have coloured our lives. “Lunch is for wimps” he said and sales of Prêt sandwiches soared. We now, typically, stare at screens and don’t talk. We are prepared to embrace the philosophy of the Valley of Austerity just as the prohibitionists embraced moral austerity in America in 1919. My first picture defines that neatly. Although this is a finely wrought spoof it manages to capture the world we could create if we chose this path. No love, no listening, no lunch.

In the party time of the ‘80s we went the other way, as we see, in the “Feast of the Gods” by the wonderfully named Renaissance painter Johann Rottenhammer. This reminds me of the legendary parties we had at the advertising agency FCO when we were producing our most creative work. Odd coincidence that. Lots of love, lots of listening (and talking), lunch never stopped and the work was courageous and alight.

The joy of lunch was best epitomised by Roy Jenkins who revered the ceremony. Our best ever Home Secretary and one of our best writers, he’d down a large amount of claret, captivate conversationally and stroll home to write 5,000 words on Asquith, Baldwin, Churchill, Gladstone, whoever. Without lunch Roy Jenkins would have been a lesser person. So here is a vision of lunch in the sun about to happen. Eighteen people about to sit and eat, laugh, love and listen. And do one other thing. Think.

I give you the lunch party as an altogether better way to run the world than the introspective structures we currently have. And if you believe creativity is what really makes the difference (”the last legal way to gain an unfair advantage” as Maurice Saatchi put it) start filling the 1230-230 slots in your diary. It may make you a little rounder and a lot more cheerful; it’ll also, make you a better person. Bon appétit or if you prefer mahlzeit, pofta buna or smaklig måltid.