BISEXUAL VICAR IN BONDAGE DISPUTE

The thing I’d always loved about the News of the World was its Donald McGill naughty seaside postcard sleaziness. The editor of the News of the Screws seemed likely to be a Max Miller “you-really-think-those-are-big-tits?” sort of person. We all read it – in fact it had the highest AB readership of any organ (sorry!) The News of the World was the Heinz or Kellogg of newspapers. An institution that was as British as the London Palladium, the Beatles, Coronation Street, Twiggy or Auntie Bessie’s Yorkshire Puddings. It was an iconic brand.

And then it got sold to Mr Murdoch, the man who has arguably done more for newspapers, the media in general and sport in particular than anyone in history. Yet whilst he’s done all this good he’s done something else too - set the bar higher and higher until the only way of them hitting the target was for them to be increasingly more “creative” in how they got sales which meant how they got news.

The fact is that spying is a common enough business practice and has been for centuries. That poor old Vicar in the headline was probably caught by a camera hidden in a bible. But what’s unusual is for a big brand to be killed-off like this one, like a pig with swine fever. The product had been bad: the brand was strong. So what went wrong?

Are we as Matthew Parrish suggested, in Saturday’s Times, simply getting things out of proportion? Because this was the way the media all always behaved with now that extra of technology thrown in?  The NOW brand was a leader amongst a pack of wolves who behaved in a similar way. The Telegraph started its MP expenses campaign via a stolen CD so, as we know, they were really all at it. That’s what they believed they had to do in their relentless quest for “truth”. Spy, eavesdrop and pilfer dustbins.

Machiavelli has a lot to answer for because the end doesn’t always justify the means despite the pressure from owners, shareholders, CEOs, CFOs and talented people hungry to advance their careers.

But there’s only one thing even more unpleasant than the reek of corruption and sleaze which I can smell a lot of right now - sanctimoniousness.

More tea Vicar?