LOVE WHAT YOU DO - IT'S THE WAY TO SUCCESS

Michael Winner’s ads for Esure the direct insurance company took the medium apart in a pleasant way and probably sold some policies. Whatever else it put self important creativity firmly in its place.


So this ad from Psychologie the magazine which I saw on the London Underground recently is just that – only an ad – but raises some interesting questions.


“Is it better to love what you do or do what you love?”


Interesting because it is so far from reality for most people, some 50% of whom hate what do and therefore do what they hate but they do need to pay the bills so needs must. And to many people (increasingly) the Dickensian expectation of Mr. McCawber that “something will turn up” turns out like that hoped for goal in extra time to be just a delusion.


We should (of course) decide what we really want to do and if we can do that which very few people can, we should do whatever it takes to achieve it….training, studying, self promotion, networking …whatever.


And if we have a job that isn’t exactly what we really wanted then we should try to do it really well, get on with our colleagues, do more than is expected and most of all make a difference…and yes, try to love it.


The trouble with life is that if we aren’t grateful for its being so much fun and so exciting, perpetually, and, yes, full of challenges and surprises then we’ll be exposed to constant disappointment.


So if we love what we do the chances are we’ll end up having the chance of actually doing what we love.


In the end we can control our own destiny.


(The second edition of my book the Secrets of Success at Work (published by Pearson) is due out shortly)