Thursday, 8 July 2010


I ordered a bottle of sparkling water in a restaurant the other day.

When it arrived it said “Schweppes Abbey Well - British Natural Mineral Water – sparkling”, on the label with a rather dull water colour of a country scene.

The old marketing man in me bridled a bit.

The old “Shh…you know who” brand hadn’t travelled too happily from its home land of Tonic Water and Ginger Ale (can you honesty say any other Schweppes product was worth bothering with?)

And wasn’t it now owned by Coca-Cola whose own sortie into the mineral water market is best forgotten?

It tasted all right, I thought, but it was unlikely to be more than natural tap water and bicarbonate of soda (and this from a hater of cynicism.)

I then turned the bottle round and read the back label (unfortunately few people actually do this).

Here amidst other stuff is what it said:-

“Schweppes Abbey Well Natural mineral water comes from a single naturally protected source in Morpeth, Nothumberland from a well 117.5m. deep. Every last drop has been naturally filtered through water-bearing white sandstone for at least 3000 years.”

If that isn’t a cracking story hidden under a proverbial bushel I don’t know what is.
Shame on you Coca-Cola.

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