Tuesday, 23 February 2010


Marketing Workshops are powerful events.
As the group engine coughs into life you can smell creativity.
I’ve never failed to be amazed how inventive a group can be working on a marketing project. And not just how inventive they are – how assiduous they are too. No slouches are here. Across the board human beings want to work hard.
The stuff that belongs in the opening world of “monologue” is not that valuable; that’s the didactic end of the day; this is the bit where the fuel-bowser does its stuff. It’s the part of the day that’s about interaction where you get a group sharing and exchanging ideas that is always magical.
That magic lies in strange places.
One person in a group I ran recently confessed she found the experience alien; she said she was a left-brained person who was methodical and was being made to think outside her comfort zone; a colleague said she froze when she had to present.
But then their group produced an extraordinary piece of theatre that was creative, relevant and thought provoking.
The person out of her comfort zone was dreamily creative; an “I’ll be sick if I present” team member was a brilliant and engaging presenter.
Their project was “how do you create a production of Hamlet that is transformational and makes the play come to life in the 21st century?”
This was their answer.
No, in fact, this was their question.
“3D or not 3D?”

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