DON’T EXPECT RESEARCH TO SOLVE YOUR PROBLEMS

The late Dame Anita Roddick said “trying to use research to manage your business is a bit like driving using the rear view mirror”.

In the current world situation many people are reflecting on the sheer impossibility of forecasting. Anatole Kaletsky thinks we live in a world without radar. So good luck Chancellor.

At the end of March the RSA have a table of experts debating the following at the Encyclopaedia Britannica/RSA debate on “The Economic Crisis and the Age of Uncertainty” in which panel members will discuss the crisis if confidence in our previously trusted sources of knowledge.

So the left brain has let us down and it’s over to the intuitive entrepreneurs who have dreams, visions and insights.

These are people who do not use research in the conventional sense.

Look at the link below and you’ll see why.

Produced by an innovation company in the States it deals a mortal blow to old fashioned market research.

And about time too.

http://frontendofinnovation.blogspot.com/2008/03/old-idea-evaluation-habits-die-hard.html